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Product Overview
The Sony Alpha a7 IV is a next-generation full-frame mirrorless camera designed for professional photographers, videographers, and content creators who demand exceptional image quality, speed, and creative flexibility. Combining high-resolution imaging, advanced autofocus, and professional-grade video features, the a7 IV sets a new standard for hybrid photography and filmmaking.
High-Resolution Full-Frame Sensor
At the core of the a7 IV is a 33MP full-frame Exmor R CMOS sensor, delivering superior detail, dynamic range, and low-light performance. Its back-illuminated design maximizes light gathering, producing crisp, vibrant images in any lighting condition. The camera’s wide ISO range ensures flexibility for daylight, studio, or night shooting scenarios.
Advanced Autofocus and Tracking
Featuring 759 phase-detection points and 425 contrast-detection points, the a7 IV offers fast, precise, and reliable autofocus. Real-time Eye AF for humans, animals, and birds, along with AI-powered subject tracking, ensures sharp focus even on moving subjects, making it ideal for portraits, wildlife, sports, and event photography.
Professional Video Capabilities
The a7 IV excels in video production with 4K 60p recording across the full-frame sensor, S-Cinetone, S-Log3, and HLG profiles for cinematic color grading. Enhanced video features, including 10-bit 4:2:2 internal recording and advanced stabilization, make it a versatile tool for hybrid shooters capturing both stills and movies.
28-70mm Interchangeable Lens Kit
Included in this kit is the Sony FE 28-70mm f/3.5-5.6 OSS lens, providing flexible focal range for everyday photography, landscapes, portraits, and general shooting. Its optical image stabilization (OSS) complements the camera’s built-in stabilization for smooth, shake-free images and videos. The lens is lightweight and compact, enhancing portability without compromising performance.
Sturdy and Ergonomic Design
The a7 IV features a robust magnesium alloy body with weather sealing, protecting against dust and moisture. Its ergonomic grip and intuitive controls ensure comfort during long shoots, while the fully articulating LCD touchscreen and high-resolution electronic viewfinder allow for flexible composition and creative framing.
Extended Battery Life and Connectivity
Powered by the NP-FZ100 battery, the a7 IV provides extended shooting for long sessions. Connectivity options include Wi-Fi, Bluetooth, USB-C, and HDMI, supporting remote shooting, fast file transfer, and seamless integration into professional workflows. USB Power Delivery allows for charging while shooting.
Future-Proof System and Expandability
As part of Sony’s E-mount ecosystem, the a7 IV supports a wide range of lenses, accessories, and external recorders, enabling users to customize their setup for any shooting environment. Its combination of advanced imaging, hybrid capabilities, and connectivity ensures the a7 IV remains a professional-grade camera for years to come.
General Specifications
Brand: Sony
Model: Alpha a7 IV with 28-70mm Lens Kit
Camera Type: Mirrorless, Interchangeable Lens
Sensor: 33MP Full-Frame Exmor R CMOS
Image Processor: BIONZ XR
Autofocus Points: 759 Phase-Detection + 425 Contrast-Detection
ISO Range: 100–51200 (expandable to 50–204800)
Continuous Shooting: Up to 10 fps
Video: 4K UHD 60p, 10-bit 4:2:2, S-Log3, S-Cinetone, HLG
Lens Included: Sony FE 28-70mm f/3.5-5.6 OSS
Viewfinder: 3.68M-dot OLED EVF
LCD Screen: 3.0-inch fully articulating touchscreen
Connectivity: Wi-Fi, Bluetooth, USB-C, HDMI
Battery: NP-FZ100
Body Material: Magnesium Alloy, Weather-Sealed
Weight: 658g (body only approx.)
Warranty: Manufacturer’s Warranty
The Sony Alpha a7 IV with 28-70mm Lens Kit combines high-resolution imaging, advanced autofocus, cinematic video features, and robust build quality, making it a top choice for hybrid creators who want both professional-level photos and videos in a single system.